| 15 . OCT . 2007 |

DM News announces Genalytics' new Premium Income Estimate product, a key component of the forthcoming financial information suite.
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| 15 . OCT . 2007 |

Genalytics Empowers Marketers to Predict Incomes with Precision
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| 5 . OCT . 2007 |

DM News discusses master files, with commentary from Genalytics' Doug Newell on how modeling and analytics meet the challenge of paring down a large universe.
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| 1 . OCT . 2007 |

DM Review discusses how Genalytics is helping to shape the changing list industry.
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| 1 . SEPT . 2007 |

Target Marketing Magazine features Genalytics and The Maids in a case study on how franchises can improve ROI on direct mail campaigns
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| 19 . JUN . 2007 |

Genalytics Introduces On-Demand Targeting for Business
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| 17 . MAY . 2007 |

Genalytics Fulfills Record Number of Campaigns in Q1
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| 02 . MAY . 2007 |

Acxiom Introduces On-Demand Targeting
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| 20 . FEB . 2007 |

Genalytics, Anchor Computer Announce Strategic Business Alliance
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| FEB . 2007 |

Boston Globe features Genalytics in a story about taking the guesswork out of direct marketing.

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| 11 . DEC . 2006 |

Genalytics Granted Patent for Predictive Modeling Software Technology.
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  E-mail Us

Genalytics, Inc.

300 Brickstone Square Suite 701
Andover, MA 01810

Phone: (978) 684-7580
Fax: (978) 684-7585

 


Genalytics is a supplier of On-Demand Targeting data solutions that help direct marketers and data analysts target customers, discover new market opportunities, manage risk, and detect fraud. Our patented software platform uses existing data to create predictive models that are applied to over 120 million households, making more accurate projections about future customer behavior.

On-Demand Targeting is the science that makes targeting decisions smarter. It increases the precision, consistency and speed of the decisions you make about your customers and prospects. Here's what some of our partners are saying about Genalytics On-Demand Targeting:

"My experience with Genalytics has been tremendous, from the support we receive to project turn-around time and most important, the programs' overall success..."

"It has been a pleasure working with Genalytics. They are professional and extremely responsive, and their models have provided great results for my clients..."

"The high-quality service, turn-around time and vast marketing knowledge...makes this an integral part of our Interactive Marketing department. Thanks for all your hard work."

Find out more about Genalytics' Partner Program

Custom Prospect Universes for Every Campaign
Genalytics has automated the predictive modeling process that until recently has been time- and cost-prohibitive to all but the largest direct marketers. Genalytics On-Demand Targeting simplifies the creation of complex scoring models, making predictive modeling accessible to small- and medium-sized businesses for more targeted direct mail campaigns. more...

Higher ROI and Improved Response Rates
On-Demand Targeting provides insight to customer demographics and behavior that can help you identify the best way to reach out and take action with customers and prospects. Our partners experience better ROI and acquisition of new leads that improve campaign performance through On-Demand Targeting.  more...


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