| 15 . OCT . 2007 |

DM News announces Genalytics' new Premium Income Estimate product, a key component of the forthcoming financial information suite.
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| 15 . OCT . 2007 |

Genalytics Empowers Marketers to Predict Incomes with Precision
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| 5 . OCT . 2007 |

DM News discusses master files, with commentary from Genalytics' Doug Newell on how modeling and analytics meet the challenge of paring down a large universe.
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| 1 . OCT . 2007 |

DM Review discusses how Genalytics is helping to shape the changing list industry.
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| 1 . SEPT . 2007 |

Target Marketing Magazine features Genalytics and The Maids in a case study on how franchises can improve ROI on direct mail campaigns
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  E-mail Us

Genalytics, Inc.

300 Brickstone Square Suite 701
Andover, MA 01810

Phone: (978) 684-7580
Fax: (978) 684-7585

 


Genalytics is a supplier of Targeting and Custom Data Solutions that allow marketers and data analysts to do a better job targeting customers, defining new markets, managing risk, and detecting fraud.
Our patented Modeling Software Platform leverages any kind of response data to create predictive models that are applied to our 125 million household multi-sourced databases.  Whether you are trying to define a trade area, identify high net worth prospects or detect credit card defaults our predictive modeling and unique data resources allow you to make more accurate projections about future behavior.
"It has been a pleasure working with Genalytics. They are professional and extremely responsive, and their models have provided great results for my clients..."

The Genalytics automated On-Demand Targeting application is the workflow solution that makes targeting and predictive modeling science a practical option for virtually every marketing campaign.  By combining list hygiene, model building, geo-targeting, suppression, appending and list scoring into one platform custom modeling and targeting is truly on-demand.  This increases the precision, consistency and speed of the decisions you make about your customers and prospects.

"My experience with Genalytics has been tremendous, from the support we receive to project turn-around time and most important, the programs' overall success..."

At the heart of the Genalytics portfolio is its Custom Data Solutions.  Using multiple sources of compiled and specialized source data including telephone directories, the Internet, housing transactions, auto data, retail purchasing, branch government and census sources Genalytics has assembled and created some of the most unique, comprehensive and predictive data sources available anywhere.   

"The high-quality service, turn-around time and vast marketing knowledge...makes this an integral part of our Interactive Marketing department. Thanks for all your hard work."

Find out more about Genalytics' Partner Program

Custom Prospect Universes for Every Campaign
Genalytics has automated the predictive modeling process that until recently has been time- and cost-prohibitive to all but the largest direct marketers. Genalytics On-Demand Targeting simplifies the creation of complex scoring models, making predictive modeling accessible to small- and medium-sized businesses for more targeted direct mail campaigns. more...

Higher ROI and Improved Response Rates
On-Demand Targeting provides insight to customer demographics and behavior that can help you identify the best way to reach out and take action with customers and prospects. Our partners experience better ROI and acquisition of new leads that improve campaign performance through On-Demand Targeting.  more...


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