Products - Modeling Software & Solutions :: Genalytics, Inc. :: We know where your best customers live.

products : : : modeling software & solutions

While the volume of enterprise data is growing exponentially, the capacity to analyze the data has remained relatively unchanged. Genalytics has developed its Model product to break the analytic bottleneck, reduce cycle times and develop predictive models that significantly outperform all others. The key benefits of our predictive models include:

10% better predictive accuracy
Reduced model development time by 50-75% through automated data attributes
Exploration of hundreds of data attributes to provide better insight
Elimination of manual data preparation
Updated models on a daily or weekly basis to reflect the most recent customer data

Applications

Direct marketing
Credit scoring
Risk management
Fraud detection
Cross-sell/up-sell promotion

System Requirements

Relational database with a JDBC driver supporting JDBC2.0 (such as Oracle, DB2, Informix, SQL Server, Interbase, MySQL)
Minimum configuration: Three servers, each with a dual CPU Pentium 4 or similar processor running at 3+ GHz, 1GB of RAM and at least 40 GB of storage
100 MB network is recommended to connect multiple servers

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	whitepaper

Speedy, accurate analytics made for today.
Genalytics Model is enterprise-class analytic software designed to help you build more accurate predictive models for customer acquisition, cross-sell and collections programs.

The difference is our patented genetic algorithms that automate the tedious, time-consuming data analysis process, reducing the total model development cycle time from weeks or months to days. This gives you more time to test new ideas and discover breakthrough opportunities. Using this approach, you can leverage hundreds or even thousands of data attributes in analytics models, reducing the manual process of selecting variables.

Genalytics Model:

Produces models that often outperform traditional regression-based techniques by 10 percent or more on critical success metrics such as response rates or collections yields
Is based on genetic algorithm technology that can find subtle patterns of customer behavior by allowing you to work with 100% of the available information rather than just a subset of the available information
Reduces analytic cycle times, eliminating modeling backlog and increasing the speed to decision and program implementation

Model Architecture

Genalytics Model runs on a 100% Java platform that is easy to install on Linux, Solaris or Windows. The system is scalable and distributed, and can run as a standalone or embedded application within your existing CRM or Data Warehousing infrastructure. A development API is also available.

Model also provides finished models in SAS or XML code for integration with your current operations.

You can install the software on one of multiple servers, and the user interface can run on any Java-enabled workstation on the network. Additional Fitness Evaluators can be added to increase the overall performance.