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| Genalytics is a supplier of Targeting and Custom Data Solutions that allow marketers and data analysts to do a better job targeting customers, defining new markets, managing risk, and detecting fraud.
Our patented Modeling Software Platform leverages any kind of response data to create predictive models that are applied to our 125 million household multi-sourced databases. Whether you are trying to define a trade area, identify high net worth prospects or detect credit card defaults our predictive modeling and unique data resources allow you to make more accurate projections about future behavior.
"It has been a pleasure working with Genalytics. They are professional and extremely responsive, and their models have provided great results for my clients..."
The Genalytics automated On-Demand Targeting application is the workflow solution that makes targeting and predictive modeling science a practical option for virtually every marketing campaign. By combining list hygiene, model building, geo-targeting, suppression, appending and list scoring into one platform custom modeling and targeting is truly on-demand. This increases the precision, consistency and speed of the decisions you make about your customers and prospects. |
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"My experience with Genalytics has been tremendous, from the support we receive to project turn-around time and most important, the programs' overall success..."
At the heart of the Genalytics portfolio is its Custom Data Solutions. Using multiple sources of compiled and specialized source data including telephone directories, the Internet, housing transactions, auto data, retail purchasing, branch government and census sources Genalytics has assembled and created some of the most unique, comprehensive and predictive data sources available anywhere.
"The high-quality service, turn-around time and vast marketing knowledge...makes this an integral part of our Interactive Marketing department. Thanks for all your hard work."
Find
out more about Genalytics' Partner
Program
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