Genalytics, a supplier of On-Demand Targeting and Affluence Indicator solutions, helps direct marketers and data analysts target customers, discover new market opportunities, manage risk, and detect fraud. Our patented software platform creates predictive models that are applied to over 120 million households, making more accurate projections about future customer behavior.

On-Demand Targeting increases the precision, consistency and speed of the decisions you make about your customers and prospects. It dynamically generates highly optimized predictive models, where campaign response rates can be 7.5-15% higher than ordinary direct marketing techniques.Using predictive and targeted models, firms are saving marketing dollars by mailing to specifically-targeted lists customized for particular campaigns. Better model performances means higher campaign response rates. Genalytics continues to offer organizations a more efficient means of reaching their target market by creating tailored lists for specific marketing campaigns using our breakthrough On-Demand Targeting technology.

Genalytics Affluence Indicators are a suite of powerful data variables that provide a comprehensive, multi-dimensional view of wealth and spending power.  The Affluence Indicators measure affluence from over a dozen vantage points, including important factors that impact wealth such as assets, tax rates, local cost of living, household composition, and life stage. Measuring household income in the context of situational household influences greatly improves a marketer’s ability to identify candidates who have both the capacity to make a buying decision as well as determining their likelihood to purchase. Genalytics Affluence Indicators include:

· Discretionary Income Index
· Recession Sensitivity Ranking
· Premium Income Estimate
· Home Value Estimate
· Charitable Givings Rank
· Business Owners@Home
· Invested Assets
· Automotive Marketing Solutions
· Insurance Solutions
· And more…